In a major announcement this week, Subway, one of the largest fast food chains in the country, revealed that starting in 2025, they will exclusively offer Pepsi products instead of Coca-Cola. This change will affect all Subway locations in the United States.
According to recent reports, Subway has been serving Coca-Cola products for the past 20 years, but other regions of the world have been selling Pepsi products. However, beginning January 1, 2025, customers can expect to find a variety of Pepsi products at their local Subway, including Pepsi, Pepsi Zero Sugar, Mountain Dew, Starry, Tropicana, Lipton, Aquafina, and Gatorade.
This decision was made as part of Subway’s commitment to providing a better guest experience and aligning their beverage offerings with customer preferences across demographics. In a press release, the company stated, “The new agreement underscores Subway’s commitment to delivering better food and a better guest experience, which includes ensuring the brand’s beverage offerings align with guest preferences across demographics.”
It is worth noting that the majority of major fast food chains in the U.S. serve Coca-Cola products. However, Subway’s partnership with PepsiCo will bring a new and diverse range of beverage options for customers to choose from.
While Subway is making changes to their drink selection, their snack portfolio will remain the same through 2030 as they have extended their partnership with Frito-Lay. This means that customers can still enjoy their favorite snacks at Subway, along with a new selection of Pepsi products.
Doug Fry, President of Subway, North America, expressed his excitement about the partnership with PepsiCo, stating, “The partnership with PepsiCo is an exciting milestone in our journey to become America’s favorite place to eat, drink and work. It is a win-win for everyone, as it brings a delicious suite of beverage and snack choices to our guests, driving additional consideration of these menu items, while also providing cost-effective, streamlined solutions to our franchisees.”
What are your thoughts on this change? Are you bothered by the fact that Subway will now serve Pepsi products instead of Coca-Cola? This decision may come as a surprise to some, but it is a strategic move by Subway to cater to the changing preferences of their customers and provide a better overall experience.